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3 Ways to Attend
Choose how you attend AgRally: in person locally, tune into The Cowboy Channel, or through exclusive on-demand access, so you don't miss a single minute of the celebration.
National Ag Day is agriculture's New Year celebration. AgRally is the party! Join the fun locally, or in the comfort of your kitchen, cab or shop!
A whole new kind of event that honors farm show traditions.
AgRally celebrates America's farmers & ranchers on our New Year, while delivering all the things we look for in a traditional farm show. New product reveals, alongside live concerts. Field demonstrations, and pro rodeo athletes. Live cameras in our national broadcast, from local host sites happening simultaneously at locations all across the country.
- Field Demonstrations: In 2027 AgRally will feature three field demonstrations. One focused on timely crop practices, one on livestock handling and a third devoted exclusively to exploring product durability from the top truck companies.
- New product reveals and updates from some of the top companies in agriculture.
- Fast pace, no shortage of energy: Meet and ride with the AgTruckTrader Pro Rodeo team. Sing-along with some country music's starts. Learn about new efforts to preserve some of agriculture's most precious resources. See how farmers and ranchers are celebrating National Ag Day with LIVE cameras and interviews from a dozen local AgRally celebrations happening across the country. All inside 4 hours!
35+
speakers
From Professors professing, to singers singing, AgRally does it all!
Get ready to be informed, inspired and entertained with our star studded speaker roster. The careful balance AgRally strikes between informing, and entertaining, is unlike anything else you will experience in agricultural events. If you attend a local host site, you'll enjoy the camaraderie of an ice cream social. If you watch the broadcast, it will be like watching Dick Clark's Rockin' New Years Eve. Either way, you're going to love everything AgRally is!
- Innovation: learn about the latest science, and products, helping crop & livestock farmers find greater efficiencies and profitability
- Demonstration: See first hand what makes one truck tougher than the other with the likes of Machinery Pete, how to avoid early season compaction for improved late season yields with engineers from Michelin and how dogs are making a difference with cattle from the trainers themselves.
- Entertainment: From bucking broncs, to sing-alongs, you're gonna have fun!
The full speaker lineup for AgRally 2027 will be available during Q4 2026!
In Person at a Participating Dealership
Join your friends, family and neighbors. Attend at a participating dealership.
Watch on TV
Watch from home, the shop or even the barn. Broadcasting LIVE on The Cowboy Channel.
Stream Online
Along side our new host network AgRally will be live-streamed through all Farm Journal channels.
AgRally Sponsors
